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Business Model Generation: Reaching Customers through the Right Channels
A quick refresher. We’ve already talked about customer segments and value propositions. Briefly, customer segments define the different groups of people or organizations an enterprise aims to reach and...
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Getting married, to your Board that is…
When start-ups seek funding from Venture Capital firms, it’s just as important for them to do the due diligence on the venture firm as it is for the firm. When entrepreneurs decide to ‘hitch their...
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